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For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms. They slept in their van, lived on PB&J, and showered when they could. Then in 1994, with just $78 to their names, they designed their first Life Is Good t-shirt to counter the negative news — and discovered how those three simple words could help people to focus on the good.

Bert and John Jacobs

Today, inspired by this growing community, Life Is Good continues to spread the power of optimism and help kids in need.

Shop Life Is Good planning at Target

2022 Life Is Good planner weekly spread


With open layouts and weekly inspiration, the Life Is Good planner collection will keep you going all year long with peace of mind.

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