LIFE IS GOOD

For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms. They slept in their van, lived on PB&J, and showered when they could. Then in 1994, with just $78 to their names, they designed their first Life Is Good t-shirt to counter the negative news — and discovered how those three simple words could help people to focus on the good.